Our Story
Handcrafted Joy, Born in Northwest Arkansas
Some ice cream just tastes good. Ours makes you feel good, too.
Hugs Ice Cream started with a simple idea: that joy is something you can share, one scoop at a time. What began as a small-batch kitchen experiment quickly turned into a community favorite, spreading smiles across farmers markets, restaurants, and events throughout Northwest Arkansas.
Today, you’ll find Hugs wherever people gather: in pints at Brick City, in cones at TJ’s Sandwich Shop, and at events big and small–all crafted with the same care and creativity that started it all.
Small Batches. Big Heart.
Every batch of Hugs Ice Cream is handcrafted by our team using real ingredients, classic techniques, and a little nostalgia. We don’t rush the process. We slow-churn, taste, tweak, and celebrate the details that make each flavor special.
From lavender honey to salted caramel, we believe ice cream should taste like a story. Something familiar, something worth sharing, and something that makes you smile before you even take a bite.
Part of the Golden Table Collective
Hugs Ice Cream is part of the Golden Table Collective, the family behind some of Northwest Arkansas’s favorite spots to eat and gather, including Isabella’s Italian, Mermaids Catering, and TJ’s Sandwich Shop.
Together, we share a mission rooted in hospitality, craftsmanship, and connection. Different menus, same heartbeat: feeding people well and making them feel at home.
Where to Find Us
You don’t have to wait for an event to get a Hug.
We’re scooping at some of your favorite local spots across Northwest Arkansas, from the shops you love to the restaurants you already call home.
TJ’s Sandwich Shop
Our home base and ice cream counter
Mermaids Catering & Isabella’s Italian
Find Hugs on the dessert menu
The Shops at Brick City
Hand-packed pints ready to go
Local Farmer’s Markets & City Events
Check our social for where we’ll be next
Made to Share. Meant to Smile.
From the first churn to the last scoop, Hugs is about more than ice cream, it’s about connection.
Because the world could always use a little more sweetness.